The former Sears garage at Place Fleur de Lys will host La Bouchée Généreuse for three years while its Wilfrid-Hamel Blvd. location is expanded. William Trudel, CEO of Trudel Corporation, confirmed that 175 volunteers—including many Trudel employees, local firefighters, police officers, and police academy students—worked tirelessly with the food bank staff to make it happen. That day, over 1,000 food baskets were distributed to people in need.

Trudel Group, a key partner in the relocation project for La Bouchée Généreuse to the former Sears garage at Place Fleur de Lys, took part in the inauguration ceremony. During the event, players from the Los Angeles Kings came to lend a hand to the volunteers. Thanks to their support, the organization was able to distribute over 1,000 food baskets to people in need.

William Trudel, founder and CEO of Trudel, along with Pierre Gravel, general director of La Bouchée généreuse, and Marie-Pier Gravel, deputy director of the organization, announced on August 20, 2024, the temporary relocation of La Bouchée généreuse to the former Sears garage at Fleur de Lys, just a few steps from its current location.

This temporary relocation will last for 36 months, which is the time required for the demolition and construction of a new building on the organization’s current site.

This project was made possible thanks to a financial contribution of $236,000 from the Government of Quebec and the City of Quebec to cover the costs of relocation and the reorganization of temporary facilities for La Bouchée généreuse. Additionally, Trudel has committed to not only making the former Sears garage available to the organization at a below-market rent but also to carrying out the renovation work at cost, without any profit. This also represents a revenue forgone by the company, amounting to just over $1.3 million.

As for the construction of its future facilities, Trudel has also committed to doing so at cost. A fundraising campaign will be launched very soon to raise the necessary funds for this purpose.

La Bouchée généreuse, which distributes more than 1,000 food baskets per week, plans to welcome families in need to its temporary facilities starting in October. These new spaces will be much more functional and efficient for serving families, which will help reduce, or even completely eliminate, the outdoor waiting lines.

On May 14, the City held a public consultation for the redevelopment of Galeries Charlesbourg, a project Trudel has been working on tirelessly for the past 5 years, in collaboration with Groupe A / Annexe U.

A project of such scale cannot be achieved without the invaluable collaboration of the public. In fact, over 3,000 people and nearly 50 partners were consulted in 2021 to gather the best ideas before even making the first pencil stroke on the plans.

Since the spring of 2023, we have met with our neighbors, merchants, and community partners to present the project, listen to their feedback, and make the necessary adjustments.

At Trudel, we create human-scale projects that respond to the real needs of people, with respect for the surrounding community.

Discover the project HERE

As one of the largest real estate developers in the country, William Trudel shares his perspective on the housing crisis and the various proposals put forward by political and economic actors. For him, there is only one solution. The real lever to resolve the crisis and promote the creation of housing must be activated. To achieve this, financing conditions must return to pre-pandemic levels, and everyone must act on what they control.

As he aptly puts it, it’s always better to keep things simple. Keep it Simple Stupid.

On March 25, the Réseau de transport de la Capitale announced an enhancement to its electric bike-sharing service, aVélo. The network will now include a total of 115 stations and 1,300 bikes for the 2024 season.
To better serve the Vanier area, Trudel will host one of these stations on the grounds of Fleur de Lys. It will be installed next to the temporary park (door 2), facing Soumande Street.
Trudel is proud to contribute to active mobility for the people in the area!

On March 21, the residential leasing team invited the first 100 tenants of the very first residential building at Fleur de Lys to an exclusive event. With immense pride, the team revealed the name of the building, Le 21 mars, a historical reference to the opening date of the shopping center in 1963. It was also an opportunity to present some previews to the future tenants present.
A highly successful event that allowed the entire Trudel team to connect with those who have chosen to make Fleur de Lys their home!

On March 14, the City held its very first public consultation for the redevelopment of Place des Quatre-Bourgeois. This was a significant moment for Trudel, as we finally unveiled this project to the public, which we have been working on relentlessly for the past 5 years, in collaboration with Groupe A / Annexe U.
A project of such magnitude cannot be realized without the invaluable collaboration of the public. In fact, more than 3,000 people and 65 partners were consulted in 2021 to gather the best ideas before even making the first pencil stroke on the plans.
Since mid-February, we have met with our neighbors, merchants, and community partners to present the project, listen to their feedback, and make the necessary adjustments.
At Trudel, we create human-scale projects that address the real needs of people, with respect for the surrounding community.

Construction is progressing rapidly at Fleur de Lys. Despite this momentum, Trudel is calling for a relief of regulations related to housing construction, which are considered far too burdensome, especially when a zoning change is required. William Trudel urges for faster decision-making and a reduction in administrative delays to support a more efficient development model in the Quebec City area.

For the 5^th consecutive year, William Trudel agreed to be the Lightbearer and honorary president of the philanthropic movement Québec Ville en Rose, organized by the CHU de Québec Foundation. For this edition, Trudel went all out: interactive auction, organization of the FDL in Pink event, and a cocktail contest with P-A Méthot during the fundraising evening at Madame Chose. The efforts of Trudel and the entire team, along with the generosity of the public and business partners, contributed to raising $44,350 for the Breast Disease Center (CMS) at CHU de Québec-Université Laval.

The 13^th edition of the movement raised a total of $226,000.