The 13th edition of the Souper Homard for the Signes d’Espoir Foundation took place on May 12 at the Port of Québec terminal. Under the honorary presidency of Jonathan Trudel, Executive Vice-President and Co-Founder of Trudel Corporation, the evening raised a record amount of $112,000.
The funds will support the expansion of the Atelier Signes d’Espoir, the purchase of equipment for residences, and the development of a welcoming living space.

The Signes d’Espoir Foundation supports the Centre Signes d’Espoir, a community organization in the Québec region specializing in deafness. It provides rehabilitation, social integration, and psychosocial support services for people with or without associated disabilities.

Trudel is proud to support this cause for the third consecutive year.

Trudel is proud to welcome a key player in the revitalization of Fleur de Lys to the site itself. Architect Érick Rivard and his team at Groupe A / Annexe U have announced the imminent relocation of their offices to Fleur de Lys. It’s worth noting that Groupe A is already actively working on Trudel’s major revitalization project for the site.

This ambitious mixed-use development will create a true living environment. In addition to the UQTR campus already established on the site, the project will feature thousands of housing units for all budgets, a seniors’ residence, a vast park, extensive green spaces, and retail stores. Trudel’s major project at Fleur de Lys will be publicly unveiled in the coming months.

When Marie-Pierre Simard pitched her concept of a festive urban bar-cafeteria—where guests sit in the bed of a pickup truck—to the Trudel brothers, they were immediately charmed by her contagious energy! The entrepreneur, who also owns La Broche à Foin, L’Aubergine, and Le Royaume de la Tarte, aims to create a welcoming place for everyone with Chez Roger Bon Temps.

Chez Roger Bon Temps has been open since December 9, 2021, at Fleur de Lys.

For the third consecutive year, William Trudel, President, Founder, and CEO of Trudel, served as Honorary Chair of the philanthropic movement Québec ville en rose. A record-breaking amount of $215,525 was raised for this 10th edition, thanks to the generosity of donors and numerous volunteers All proceeds will go directly to the Breast Disease Centre (CMS) at CHU de Québec–Université Laval.

At the height of the pandemic, it was impossible for the organizers of the Toy Parade to hold the traditional street parade. For Trudel, it was unthinkable to let this iconic and important event for children fade away. The solution? Host the Toy Parade at Fleur de Lys… in a whole new concept!

After La Chapelle spectacles, Bfly, Mondokarnaval, and the Théâtre jeunesse Les Gros Becs, Trudel is proud to add the Toy Parade to its cultural and family partners.

The University of Quebec at Trois-Rivières (UQTR) proudly makes its official entrance into Fleur de Lys in the former Sears store. This new campus is the result of a major $10M investment by Trudel Alliance as part of its redevelopment project. These innovative facilities will undoubtedly help promote this major project throughout the Capitale-Nationale region.

Thanks to a partnership with Trudel Alliance, starting this fall, the Youth Theater Les Gros Becs will present all of its performances at Fleur de Lys, in the former La Baie store. Trudel Alliance is proud to be part of this unique cultural and family initiative, which perfectly fits into the transformation of its property into a true living environment.

From September 4 to 6, Fleur de Lys will vibrate to the rhythms of the 8th edition of MondoKarnaval. This unmissable event, themed “Together,” will offer over 40 performances across two stages over the course of three days. Trudel will warmly welcome these festivities and all the artists present, contributing to this unparalleled multicultural sharing in Quebec.

Work is starting at Fleur de Lys shopping center, bringing Trudel Alliance’s mixed-use real estate project to life following the results of the public consultation held in 2019. To mark this transformation, the property owners are launching Fleur de Lys Reinvents Itself—an initiative that will bring vibrancy and color to the site, just in time for the summer season. The major construction phase will officially begin in August and will continue for several months. During this period, the owners will ensure that retailers are relocated so that the shopping mall remains attractive.

Work has begun at Fleur de Lys shopping center, bringing to life Trudel Alliance’s mixed-use real estate project following the results of the public consultation held in 2019. To mark this transformation, the property owners are launching Fleur de Lys reinvents itself: an initiative that will bring life and color to the site, just in time to celebrate the summer season. The major construction will officially begin in August and will continue for several months. During this period, the owners will ensure the relocation of merchants so that the shopping gallery remains attractive.